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	<title>nopaper.net &#187; Marketing</title>
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	<link>http://www.nopaper.net</link>
	<description>home of Ryan Stephenson</description>
	<pubDate>Tue, 19 Aug 2008 22:35:56 +0000</pubDate>
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		<title>Apple 2007 Teaser</title>
		<link>http://www.nopaper.net/2007/01/01/apple-2007-teaser.html</link>
		<comments>http://www.nopaper.net/2007/01/01/apple-2007-teaser.html#comments</comments>
		<pubDate>Tue, 02 Jan 2007 02:04:51 +0000</pubDate>
		<dc:creator>Ryan Stephenson</dc:creator>
		
		<category><![CDATA[Hardware]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Toy]]></category>

		<guid isPermaLink="false">http://nopaper.net/2007/01/01/apple-2007-teaser.html</guid>
		<description><![CDATA[Apple sets the bar pretty high for 2007, offering a teaser on their home page a week before the Macworld Expo and Conference.

Mac Rumors offers a list of often discussed hardware and software expected this year including:

Apple Phone
New Mac Pro
iTV
Leopard
New Displays
iLife &#8216;07
New Video iPod

I fear it&#8217;s going to be an expensive year.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.apple.com/">Apple</a> sets the bar pretty high for 2007, offering a teaser on their home page a week before the <a href="http://www.macworldexpo.com/">Macworld Expo and Conference</a>.</p>
<p><a href="http://www.apple.com/" title="The first 30 years were just the beginning. Welcome to 2007."><img src="/wp-content/uploads/2007/01/welcome2007_20070101-01.jpg" alt="The first 30 years were just the beginning. Welcome to 2007."/></a></p>
<p><a href="http://www.macrumors.com/">Mac Rumors</a> offers a list of <a href="http://www.macrumors.com/pages/2007/01/20070101180909.shtml">often discussed</a> hardware and software expected this year including:</p>
<ul>
<li>Apple Phone</li>
<li>New Mac Pro</li>
<li>iTV</li>
<li>Leopard</li>
<li>New Displays</li>
<li>iLife &#8216;07</li>
<li>New Video iPod</li>
</ul>
<p>I fear it&#8217;s going to be an expensive year.</p>
]]></content:encoded>
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		<item>
		<title>Beautiful New Bravia Paint Ad</title>
		<link>http://www.nopaper.net/2006/10/16/beautiful-new-bravia-paint-ad.html</link>
		<comments>http://www.nopaper.net/2006/10/16/beautiful-new-bravia-paint-ad.html#comments</comments>
		<pubDate>Tue, 17 Oct 2006 01:14:58 +0000</pubDate>
		<dc:creator>Ryan Stephenson</dc:creator>
		
		<category><![CDATA[Art]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://nopaper.net/2006/10/16/beautiful-new-bravia-paint-ad.html</guid>
		<description><![CDATA[70,000 litres of paint
358 single bottle bombs
33 sextuple air cluster bombs
22 Triple hung cluster bombs
268 mortars
33 Triple Mortars
22 Double mortars
358 meters of weld
330 meters of steel pipe
57 km of copper wire

Sound fun?
Sony Bravia finally released Paint, a highly anticipated follow-up advertisement to their bouncing Super-Balls.  Make sure you download the high-res versions to do [...]]]></description>
			<content:encoded><![CDATA[<blockquote><ul>
<li>70,000 litres of paint</li>
<li>358 single bottle bombs</li>
<li>33 sextuple air cluster bombs</li>
<li>22 Triple hung cluster bombs</li>
<li>268 mortars</li>
<li>33 Triple Mortars</li>
<li>22 Double mortars</li>
<li>358 meters of weld</li>
<li>330 meters of steel pipe</li>
<li>57 km of copper wire</li>
</blockquote>
<p>Sound fun?</p>
<p>Sony Bravia finally released <a href="http://www.bravia-advert.com/paint/thead/">Paint</a>, a highly anticipated follow-up advertisement to their bouncing Super-<a href="http://www.bravia-advert.com/balls/">Balls</a>.  Make sure you download the high-res versions to do them justice.  </p>
<p>Both are amazing works that must have been incredible to assemble.  They apparently have so much fun making these (wouldn&#8217;t you?) they also offer a <a href="http://www.bravia-advert.com/paint/behindthescenes/">behind the scenes</a> videos you can download to be extra jealous.  </p>
<p>Oh, they&#8217;re commercials for color televisions.  I suppose that&#8217;s important to someone (else).</p>
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		<item>
		<title>2006 Super Bowl XL Commercials Fast Review</title>
		<link>http://www.nopaper.net/2006/02/06/2006-super-bowl-xl-commercials-fast-review.html</link>
		<comments>http://www.nopaper.net/2006/02/06/2006-super-bowl-xl-commercials-fast-review.html#comments</comments>
		<pubDate>Mon, 06 Feb 2006 20:33:25 +0000</pubDate>
		<dc:creator>Ryan Stephenson</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://nopaper.net/2006/02/06/2006-super-bowl-xl-commercials-fast-review/</guid>
		<description><![CDATA[Download and watch all the Super Bowl Commercials on google or ifilm.
Here&#8217;s my brief recap:
Best Humor Delivery
FedEx: Caveman
(yea, it&#8217;s a pun, deal with it) Cavemen, dinosaurs, animal cruelty and retribution.  Good stuff.
Funny Runner-up
Ameriquest Mortgage Co: That Killed Him
Because joking about death is wrong, but killing a fly with a defibrillator is funny.
Most Bizarre
Burger King [...]]]></description>
			<content:encoded><![CDATA[<p>Download and watch all the Super Bowl Commercials on <a href="http://video.google.com/superbowl.html">google</a> or <a href="http://www.ifilm.com/superbowl">ifilm</a>.</p>
<p>Here&#8217;s my brief recap:</p>
<h5>Best Humor Delivery</h5>
<p><b>FedEx: Caveman</b><br />
(yea, it&#8217;s a pun, deal with it) Cavemen, dinosaurs, animal cruelty and retribution.  Good stuff.</p>
<h5>Funny Runner-up</h5>
<p><b>Ameriquest Mortgage Co: That Killed Him</b><br />
Because joking about death is wrong, but killing a fly with a defibrillator is funny.</p>
<h5>Most Bizarre</h5>
<p><b>Burger King Whopperettes</b><br />
I was disappointed that the creepy King was under-utilized, but once the pile-on started, I was sold.</p>
<h5>Best Non-sequitur</h5>
<p><b>McDonalds: Hamster</b><br />
It didn&#8217;t sell me on the food, but I appreciated the randomness.</p>
<h5>Most Effective</h5>
<p><b>MotoPebl: Rock of Ages</b><br />
Product advertised, now I want!</p>
<h5>Sappiest</h5>
<p><b>Budweiser: Clydesdale American Dream</b><br />
But remains a staple entry each year.</p>
<h5>Biggest Waste of Effort</h5>
<p><b>Gillette Fusion: Secret Experiment</b><br />
Enough with trying to revolutionize the razor. It&#8217;s not worth the big CG/sci-fi build up - it&#8217;s just a damn grooming tool.</p>
<h5>Most Blah</h5>
<p><b>AT&amp;T</b><br />
I don&#8217;t have the answer to how you improve your image, but I&#8217;m pretty sure this boring spot wasn&#8217;t it.  SBC at least had a cooler logo.</p>
<h5>Worst Campaign Idea</h5>
<p><b>Diet Pepsi: P. Diddy&#8217;s New Star</b><br />
&#8220;Brown and Bubbly&#8221; does not advertise something appealing.  Yes, I remember it, but only in a bad way.</p>
<h5>Disqualified</h5>
<p>Television Series and Movie Trailers are disqualified for not creatively taking advantage of the time-slot.  <i>Lost</i> is extra-disqualified for trying with a lame music video rip-off.</p>
]]></content:encoded>
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		<item>
		<title>Red Stripe</title>
		<link>http://www.nopaper.net/2005/08/31/red-stripe.html</link>
		<comments>http://www.nopaper.net/2005/08/31/red-stripe.html#comments</comments>
		<pubDate>Wed, 31 Aug 2005 05:38:17 +0000</pubDate>
		<dc:creator>Ryan Stephenson</dc:creator>
		
		<category><![CDATA[Humor]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://nopaper.net/2005/08/31/red-stripe/</guid>
		<description><![CDATA[It&#8217;s Beer!  Hooray Beer!
I love these commercials!
(Drink Responsibly)
]]></description>
			<content:encoded><![CDATA[<p><a href="http://redstripebeer.com/">It&#8217;s Beer!</a>  <a href="http://us.redstripebeer.com/media">Hooray Beer!</a></p>
<p><i>I love these commercials!</i></p>
<p><i>(<a href="http://us.redstripebeer.com/VideoPop?VT=&amp;VideoID=_OC197426762">Drink Responsibly</a>)</i></p>
]]></content:encoded>
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		<item>
		<title>Because I am a Firefly fanboy</title>
		<link>http://www.nopaper.net/2005/05/26/because-i-am-a-firefly-fanboy.html</link>
		<comments>http://www.nopaper.net/2005/05/26/because-i-am-a-firefly-fanboy.html#comments</comments>
		<pubDate>Thu, 26 May 2005 05:58:08 +0000</pubDate>
		<dc:creator>Ryan Stephenson</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Movie]]></category>

		<guid isPermaLink="false">http://nopaper.net/2005/05/26/because-i-am-a-firefly-fanboy/</guid>
		<description><![CDATA[In 24 hours I will be in line to see a (&#8221;can&#8217;t stop the signal&#8220;) Advance Preview Screening of Serenity, the film based on Joss Whedon&#8217;s Firefly.
Who want&#8217;s to touch me?!

Serenity officially releases September 30, so I&#8217;m somewhat excited.
We&#8217;re such freaks about this, the fact that it&#8217;s showing in another city is a minor detail.
We [...]]]></description>
			<content:encoded><![CDATA[<p>In 24 hours I will be in line to see a (&#8221;<a href="http://cantstopthesignal.com/">can&#8217;t stop the signal</a>&#8220;) Advance Preview Screening of <a href="http://browncoats.serenitymovie.com/serenity/index.html?fuseaction=tools.invlink&amp;u=janit0r&amp;linkID=36">Serenity</a>, the film based on Joss Whedon&#8217;s Firefly.</p>
<p><b><i>Who want&#8217;s to touch me?!</i></b></p>
<p><a href="http://browncoats.serenitymovie.com/serenity/?u=janit0r"><img src="http://browncoats.serenitymovie.com/serenity/gallery/banners/serenity_banner_3_copy2.jpg"></a></p>
<p>Serenity officially releases September 30, so I&#8217;m somewhat excited.</p>
<p>We&#8217;re such freaks about this, the fact that it&#8217;s showing in another city is a minor detail.</p>
<p>We have a few extra tickets.  Feel like a last minute vacation?   Speak up fast&#8230;  bah, you&#8217;re probably reading this too late anyway.</p>
<p>It would have been fun to sell extra tix on ebay, but if we still have them tomorrow night, it looks like they get passed out to whoever&#8217;s camping the <a href="http://www.movietickets.com/house_detail.asp?house_id=8267">theater</a>.  Hopefully we can make some <a href="http://browncoats.serenitymovie.com/serenity/index.html?fuseaction=home.main&amp;u=janit0r">browncoat</a>&#8217;s day.</p>
]]></content:encoded>
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		<item>
		<title>Email Spam Poetry</title>
		<link>http://www.nopaper.net/2004/03/11/email-spam-poetry.html</link>
		<comments>http://www.nopaper.net/2004/03/11/email-spam-poetry.html#comments</comments>
		<pubDate>Thu, 11 Mar 2004 20:47:06 +0000</pubDate>
		<dc:creator>Ryan Stephenson</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://nopaper.net/2004/03/11/email-spam-poetry/</guid>
		<description><![CDATA[Perhaps email spammers were inspired by SatireWire&#8217;s Annual Poetry Spam Contest, and have adopted more &#8220;creative&#8221; tactics for evading spam filters.  So far this morning I&#8217;ve received 3 emails containing random prose.
They&#8217;re HTML formatted messages with references to images on domains that don&#8217;t currently resolve, so I don&#8217;t get to see what they&#8217;re selling. [...]]]></description>
			<content:encoded><![CDATA[<p>Perhaps email spammers were inspired by <a href="http://www.satirewire.com/">SatireWire</a>&#8217;s <a href="http://www.satirewire.com/features/poetry_spam/">Annual Poetry Spam Contest</a>, and have adopted more &#8220;creative&#8221; tactics for evading spam filters.  So far this morning I&#8217;ve received 3 emails containing random prose.</p>
<p>They&#8217;re HTML formatted messages with references to images on domains that don&#8217;t currently resolve, so I don&#8217;t get to see what they&#8217;re selling.  Links on the images pass my email address in a GET request to those servers so they can either verify it&#8217;s real, or just display more advertising.  It&#8217;s just another automated system emailing thousands of addresses with randomized sentences, only to deliver those linked images, hoping to lure a tiny fraction of the receivers.</p>
<p>1:58 AM</p>
<blockquote><p>
What is the answer? It was time&#8230; I can never describe the walk back to my truck. What is the answer?</p>
<p>I&#8217;d thought it was sad to hate the forest the way she&#8217;d done. I don&#8217;t know how he found that place. He extended his hand by way of introduction. This was a place without the internet, without email, without the rush of business meetings and untapped desires.</p>
<p>Why do guys like you and me know what a duvet is? (I&#8217;d seen something really weird. :) What are we going to do tonight? I asked. I&#8217;d walk down to the stream, look around, and take a deep breath.</p>
<p>I&#8217;m evil. I didn&#8217;t have to say: can we change the meeting from 6 to 11? My kids have a music recital and I dont want to miss it for the world. Don&#8217;t do that, the cat pointed out. My job was to apply the formula. I was just thinking.
</p></blockquote>
<p>3:28 AM</p>
<blockquote><p>He wanted to know more. I&#8217;ll tell you what happened next. It was time&#8230; That could well be the answer.</p>
<p>(I&#8217;d seen something really weird. :) Are there a lot of these types of accidents? I&#8217;d walk down to the stream, look around, and take a deep breath. Can you tell me the answer? she asked.</p>
<p>Just tell me your answer, even if it sucks. There were many examples of animals all around. It was time&#8230; What are we going to do tonight? I asked.</p>
<p>A house full of condiments and no food. The continuation of our species matters more than you can imagine. It is the single most important thing we can do. This was a place without the internet, without email, without the rush of business meetings and untapped desires. Hi, I said to all the animals. Love, and hate, are powerful emotions.
</p></blockquote>
<p>5:34 AM</p>
<blockquote><p>Suddenly, he disappeared. Love, and hate, are powerful emotions. There were many examples of animals all around. But under the circumstances, I&#8217;d do it again.</p>
<p>And someone was waiting for me, just around the corner. I&#8217;d thought it was sad to hate the forest the way she&#8217;d done. I want you to hit me as hard as you can. I&#8217;m cold, you said, staring at the continuation we had to feel through yesterday.</p>
<p>(I&#8217;m loving the way you walk with me so quietly, contentedly.) This was a place without the internet, without email, without the rush of business meetings and untapped desires. We&#8217;re going to regret this, my friend said. Thick walls are important.</p>
<p>This is what I like, I&#8217;d tell myself. Suddenly, he disappeared. I&#8217;d seen many of the same things I&#8217;ve seen before. (Things were looking worse.) He wanted to know more.
</p></blockquote>
<p>It&#8217;s a cute ploy, and as much as I hate spam, I like the unrequested prose.  It was a pretty funny start to the morning.</p>
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		<item>
		<title>Spider-Man 2 Teaser Trailer</title>
		<link>http://www.nopaper.net/2003/12/16/spider-man-2-teaser-trailer.html</link>
		<comments>http://www.nopaper.net/2003/12/16/spider-man-2-teaser-trailer.html#comments</comments>
		<pubDate>Tue, 16 Dec 2003 08:35:11 +0000</pubDate>
		<dc:creator>Ryan Stephenson</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Movie]]></category>

		<guid isPermaLink="false">http://nopaper.net/2003/12/16/spider-man-2-teaser-trailer/</guid>
		<description><![CDATA[The teaser trailer has been released on the official Spider-Man movie website, though copies of Spider-Man 2 have already been available for download on the web.
I like having movies to look forward to.
]]></description>
			<content:encoded><![CDATA[<p>The teaser trailer has been released on the <a href="http://spiderman.sonypictures.com/">official Spider-Man movie website</a>, though copies of Spider-Man 2 have already been available for download <a href="http://www.bbspot.com/News/2002/05/spiderman2.html">on the web</a>.</p>
<p>I like having movies to look forward to.</p>
]]></content:encoded>
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